It was the summer of 2014, when two students from a small coastal town in Finland decided to enlist into the fight against fast fashion. They grew bored of seasonal collections, designer brands and 6 months wardrobes. They said no to everything and everyone except themselves. Rest assured that it was easier said than done, and through trials and tribulations, it was now plain to see why so many had been left behind in this conflict. After a while the pieces started to latch together and they finally found a companion they could say yes to and produced their first piece of clothing, a blue oxford button-down, a never-let-you-down garment appropriate for all times and occasions.
After a while they stopped to rethink their steps, and as young visionaries and idealists they realized they were on to something. Although the button-down shirt is the staple of wardrobe essentials, they were here to do even more than that. They were here to give the world the foundations for the wardrobe of contemporary men, who wish to have family albums that won’t embarrass them in front of their grandchildren.
Those students were us, Karri and Lauri. Nice to meet you. It is pleasant to see you’re reading this far. Truthfully speaking, there is no need for that new patterned shirt every season, and we grew disgruntled with superfluous items that today’s clothing industry seems to be brilliant at convincing us that we need. We want to provide you with no-nonsense pieces of clothing for your everyday life with the utmost attention to details and superior quality.
All the products we aim to make available, are based on the underlying principle that the most responsible and sustainable action you can take when it comes to clothing, is to buy high-quality items that will last you for years to come. That trendy baggy hoodie or space sneakers that are “in" this season will surely age as gracefully as the skin of a surfer who doesn’t know the word sunscreen. To ensure that garments meet our high standards, we are picky about who we work with; not many factories and suppliers can provide the quality we want to offer you in order to make a truly durable, timeless, loveable and engaging product.
We’re glad you’re on board in this journey of conquering the world one wardrobe at a time.
Our sizing is fairly standard, so ordering your usual size in a slim fit shirt should do the trick.
“I still have my doubts!" Compare your best fitting shirt to our size chart below and find the best match. This tends to be the most efficient way to get it right.
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