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Not your typical email.

We hate automated overly salesy newsletters and who doesn’t. “Recommended for you” – sounds familiar?

We want to do things differently.

You should know that we send a longer newsletter on the most Sundays to chat about all the relevant stuff happening around us and our products. We tend to get sidetracked and talk about all the other stuff you might find interesting. Sometimes we even welcome you to join the decision making process by asking your opinion on our upcoming products.

Spend some time with us, read a couple of lines, and decide whether you want to stick with us. We won't crucify you for unsubscribing.

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One Collection -
No Nonsense

We’re tired of superfluous items that today’s clothing industry seems to be brilliant at convincing us that we need. We want to provide you with no-nonsense pieces of clothing for your everyday life with the utmost attention to details and tangible quality. Expect no less.

Button-down Shirts

The core building block of your every look, perfected.

Our carefully chosen collection of button-down shirts have been edited to include only the most classic, time-tested details. That quest you’ve been on to find the perfect, wear-everywhere shirt? It just ended.

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Give your jeans a vacation.

Scandinavian design and premium fabrics make these slim-fitting (but never skinny) trousers your new daily go-to. Tailored enough for the second date, casual enough for the first. These are the last trousers you'll ever need.

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